Cutting Through The Information Overload: Grab Your Readers’ Attention With a Great Title

Mar 3rd, 2011 | By | Category: Articles, Internet Marketing
As avid readers, we have trained our brains to scan the headlines
looking for something that might suit our desires... This article
will give you a solid understanding of how to grab your readers
by the eyeballs and get them to open and read your articles...

You Have Only a Split-Second To Make A Good First Impression

Think about how you browse the Internet, and you will know this
to be true. We scan the titles / headlines, looking for something
to pop off the page...

When something reaches up and grabs us by the eyeballs, we take a
closer look...

We look at the title with a greater attention to detail, and if a
description is available, we will look at the description to see
if it agrees with the title enough to merit our continued

The decision to look at a title with more attention is usually
made within a split-second. The decision to open the article is
usually made in ten seconds or less.

Keywords in a Title Help

There are certain keywords that when seen in a title will be the
trigger someone to look closer at the article title.

Contrary to what you may have heard elsewhere, it is not always
necessary for your target keywords to be in the front part of the

Your keywords only need to be "in the title" somewhere, in
order to attract the readers' eyeballs to your title.

The title should be constructed to build curiosity in the article
and to lead the reader to make a decision to open and read the

Let me reiterate this point, because it is that important. The
purpose of the title is to get the article opened, and the
inclusion of keywords in the title is to attract eyeballs to the

Let The Article Description Build On The Progress Made With The

In some cases, your article title will be accompanied by an
article description, but not always.

Your article description should be constructed to create even
more interest in the article by giving some additional details
about what can be expected to be found within the article itself.

Often times, the first paragraph of the article is used as the
article description.

If both are the same, that is fine. But if both the article
description and the first paragraph of the article are different,
then both should be constructed with the same goal in mind. Both
should be constructed to build more interest in the article, to
ensure that the reader makes a decision to keep reading.

The Goal Is To Get Someone To Your Resource Box To Take An Action

As article writers, our goal is always to get the reader to our
articles' Resource Box to get them to take the actions we want
them to take.

But there are many hurdles that we must overcome, before the
reader can take the action we want them to take.

We must get our articles into a location where people are likely
to find them.

An article that never gets opened, never gets read.

An article that does not hold the readers' attention until the
end of the article will fail to deliver on its intended goal of
getting the reader to the resource box.

A closing paragraph or resource box that tells the reader that
they have come to the end of the article, before the reader has
been presented with a call-to-action is also an article that
fails to achieve its real potential.

And a resource box that does not get read is a resource box that
missed the mark.

After all that could have gone wrong in the process of the
article, the writer faces one more challenge that is often more
difficult than all other challenges to overcome...

Writers Must Be Able To Overcome Writers' Block and Get The
Article Written

I'd be lying if I said that I never experienced writers' block,
even after having written thousands of articles in the last

2009 was a turning point for me as a writer.

That was when I discovered an awesome method of increasing my
writing speed reliably and consistently.

To be honest, when I had my revelation, I was able to cut my
average writing time from around two hours to just under 20

My new article writing strategy begins with good research. If you
get my 20-Minute Article report, I will teach you how to do your
research and organize that research in such a way that you will
be able to write most of your articles in less than 20 minutes as
well, without having to sacrifice the good quality content that
you need to attract readers and keep them on your article until
they have seen your call-to-action.

Cutting Through The Information Overload: Grab Your Readers' Attention With a
Great Title
Copyright (c) 2011 Bill Platt
the Phantom Writers


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